This is a sample campaign. Sign up free to plan your own.

P

PawPure — Organic Dog Treats

Awareness Campaign · Sample Report

3.2x

Projected ROAS

4.6%

Engagement Rate

850K

Est. Reach

MEDIUM

Confidence

Campaign Strategy

Lead with authenticity and real results. Use micro-influencers for trust and mid-tier creators for reach. Focus on the 'ingredient transparency' angle — showing exactly what goes into PawPure treats vs competitors.

Unboxing + taste testIngredient comparisonDay-in-the-life integrationBefore/after health testimonial

Timeline: 6-week campaign

youtube30%

Conversion library — long-form reviews with evergreen SEO value

tiktok40%

Discovery + velocity — hooks, taste tests, viral potential

instagram30%

Trust + save/share — lifestyle integration, carousel education

Budget Allocation ($10,000)

Creator fees$6,000 (60%)
Product seeding$1,500 (15%)
Paid amplification$2,000 (20%)
Creative production$500 (5%)

Recommended Creators

@thedogmom_

mid
87
Instagram·320K·4.8% ER

Dog lifestyle & health

+ Audience purchase intent (5/5) — followers regularly buy recommended products

- Usage rights readiness (3/5) — hasn't done Spark Ads before

High engagementAuthentic dog contentPreviously promoted pet brands
Seasonal posting pattern
Rights: mediumRepeat: highAmplify: Yes

@barkandbrunch

micro
82
TikTok·180K·6.2% ER

Pet food reviews

+ Conversion mechanics (5/5) — always uses links, codes, pinned CTAs

- Longtail potential (3/5) — TikTok content has shorter shelf life

Product review specialistStrong hook gameGen Z audience
Newer account
Rights: highRepeat: mediumAmplify: Yes

@healthypawslife

micro
79
YouTube·95K·5.5% ER

Natural pet product reviews

+ Longtail library (5/5) — reviews still get views 6+ months later

- Production quality (3/5) — adequate but not broadcast-ready

Niche authorityHigh trustEvergreen content
Smaller reachLower production value
Rights: highRepeat: highAmplify: No

@dogsofnewyork

mid
74
TikTok·450K·3.9% ER

Urban dog lifestyle

+ Category fit (4/5) — regular dog content, lifestyle integration

- Engagement quality (2/5) — comments are mostly entertainment, low purchase intent

Large reachViral potentialNYC market
Lower engagement rateBroad niche
Rights: mediumRepeat: lowAmplify: Yes

Content Briefs

@thedogmom_

InstagramReel + Stories

Hook

POV: You actually read the ingredient list on your dog's treats...

  • Show the simple ingredient list vs grocery store brands
  • Capture genuine dog reaction to treats
  • Mention the 30-day satisfaction guarantee

Visual: Warm, natural lighting. Kitchen or backyard setting. Close-up of ingredient label. Before/after of dog's enthusiasm.

CTA: Link in bio for 20% off first order

Schedule: Week 2: Reel, Week 3: Stories follow-up

Rights: 6-month usage rights for paid amplification. Whitelisting for Spark Ads.

Compliance: #ad clearly visible in first line of caption. EU: 'Paid partnership with PawPure' label.

@barkandbrunch

TikTokReview Video

Hook

I let my dog choose between PawPure and the #1 grocery store brand...

  • Honest taste test format — dog chooses between brands
  • Read the ingredient list on camera
  • Price per treat comparison

Visual: Classic TikTok review format. Split-screen comparison. Fast-paced editing. Close-up proof shots of ingredient labels.

CTA: Comment 'TREATS' for the link

Schedule: Week 1: Review video, Week 4: Follow-up results

Rights: Spark Ads rights included. 90-day amplification window.

Compliance: #ad in caption. FTC-compliant disclosure in video.

Ready to plan your campaign?

Get creator recommendations with 11-dimension scoring, campaign strategy, content briefs with hooks and compliance notes, and projected ROAS — powered by AI.

Plan Your First Campaign